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Travel and Social Media: changing minds

Social media isn’t moving the travel needle, at least not yet. True, every travel company needs a social media strategy. Facebook is focused on making the travel vertical big business. How?

Interaction/commentary that is public, Google +, maps, TripAdvisor, reviews, You Tube flash. Lots of content attracts the traveler, quick responses, but still, nothing like the phone call and one on one interaction.

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